The Cost of Vehicle Branding in Ireland

Why Vehicle Signage and Branding Are So Effective

Vehicle branding is one of the most powerful yet affordable ways to promote a business. Once applied, it works 24/7 and can last up to 7 years, making it a one-time investment with long-term returns. Unlike digital ads or billboards, there are no recurring fees, and your brand travels wherever the vehicle goes.

Materials and Their Impact on Price

1. Printed vinyl wrap A popular option is printed adhesive vinyl, protected with laminate for durability. The cost depends on:

   • Type of vinyl (monomeric, polymeric, cast)

   • Print quality and ink used

   • Laminate finish (gloss, matte, satin)

   • Vehicle surface size

   Cast vinyl is ideal for curves and full wraps, but it is more expensive than monomeric vinyl for flat areas.

2. Cut vinyl (single-colour vinyl) Instead of printing, this method uses cut letters, logos, or graphics from colored vinyl sheets. It’s often cheaper than printed vinyl, though it doesn’t allow full-colour designs.

Installation Techniques

1. Full vehicle branding Covering the entire vehicle with cast vinyl offers maximum visibility and the option for striking finishes like matte, chrome, or metallic.

2. Partial vehicle signage A more budget-friendly option where only specific sections—such as logos, contact details, or graphics—are applied. This can combine both printed and cut vinyl.

Vehicle Size and Cost

The cost of vehicle signage and vehicle branding in Ireland depends on vehicle type and size:

• Car (standard car): from €190

• Van/delivery vehicle: from €300

• Truck: from €400

The larger the surface, the higher the material and installation costs.

Key Benefits of Vehicle Branding

• One-time cost – no monthly or yearly fees.

• Mobility – branded vehicles move daily, reaching thousands of people.

• Durability – quality wraps last 5–7 years.

• Visibility everywhere – your message is seen 24/7 across different locations.

Vehicle signage and vehicle branding are cost-effective marketing tools for businesses of all sizes. With the right choice of materials and design, you can turn any car, van, or truck into a moving advertisement that works every day—without extra costs.